People strategy

People strategy for companies going through big change.

Growth, a merger, AI reshaping the org, or a first team in the US. A change delivers only when the people carrying it own it. We build that ownership through your leaders, and prove it in revenue, profit and performance.

What people strategy means here

Culture is a business system, not a poster.

People strategy isn't a long list of HR fixes. It's how a company hires, recognizes and measures, run by the leaders who run the business. Values written on a wall change nothing; the systems around people do. We work on five of them.

01

Define

Values written as behaviors a leader can see on a Tuesday and coach.

02

Hire

Interviews and scorecards that select people who already work that way.

03

Recognize

Reward the behaviors, publicly and often, and weigh them in promotions.

04

Brand

What customers and recruits experience matches the culture inside.

05

Measure

One business number everyone can see and move, every day.

The four big changes

Where people strategy decides the outcome

Growth

Execute the plan without breaking hiring, leaders or culture.

M&A

Keep revenue, key talent and synergies through the integration.

AI reshaping the org

Design roles and workforce plans for people working alongside AI.

Expanding into the US

Build a first US team, stay compliant, and bridge the culture to HQ.

What we believe

A change delivers only when the people who carry it own it. A strong plan nobody owns delivers nothing.

IPO
Public-company readiness for the Freshworks IPO
8
M&A transactions and integrations
3
Continents lived and worked on

About Nathan Sheranian

Facing a big change?

Tell us about the company and what's changing. You'll get a straight answer on where the people risk is.

Talk through a company